How dangerous is this? What on earth does it even mean? How does one stay alert and control an invisible virus that many people show no symptoms of?
If you gave someone on The Apprentice a few hours, this is the kind of meaningless, vague nonsense they’d come up with. It’s basically a firm push in the direction of ‘back to work, back to normal, wash your hands and don’t blame us if you catch it.’
Even down to the removal of the red emergency colour scheme on the ‘stay home’ message, it all just screams ‘everything’s fine, back to normal, let’s crack on with that herd immunity’.