It *is* everyone's responsibility though. The government, PHE and academia have to figure out the plan, but it's individual decisions that will put it into effect.
I'm not a fan of this message. I'm not sure what Stay Alert is supposed to mean.
It remains to be seen how effective lockdown has actually been in controlling the spread of the virus, but one thing that is sure is that we need to get everyone back to work pretty soon or else there'll be no money to pay for the NHS.