Thank you for this. However, exactly how does the Coop Board define loyalty? It isn't a question you should have asked unless you are clear about what it means as the answer won't mean anything to you. I read County's Facebook page and for the most part they seem to agree they can't agree
"Is it possible for the club to consider a loyalty scheme for tickets? Allow more frequent attendees to purchase tickets ahead of open sale but avoid locking younger / new supporters from the scheme."