Depends on what you define as culture in an organisation. You can have a negative culture where the atmosphere is toxic, and the workforce is unhappy and doesn’t perform to its best ability. In which case you find what is causing the toxic atmosphere, and deal with it. Or you can have a positive culture, where the work force ie players feel valued and respected and perform to their best. I am sure Mr Stott and his companies will have an organisational culture structure which all employees will have to sign up to, from highest level downwards.