By cultural reasons I think they were alluding to more, drive and ambition as opposed to respectful and fair play.
I am a Gannon fan by the way, just waiting for his reappointment in a few years to take us up into the league like he would have done this year.
I don't blame Rusk though, he was given an opportunity and took it. Simon Wilson on the other hand, he's the man to explain this cultural change for me. I'm not expecting anything though.