Because you have people throwing absolutely silly money at it. Especially with the ever growing list of teams that have come down out of the top flight with tons of tv money and massive parachute payments.
Nothing I've seen or heard suggest to me that Stott is intending on throwing huge sums of money at the team like Fulham or Wigan. More about building up the ground, training site, making more corporate income streams, building the fan base, being self-suffucient as much as possible.