Pitchside advertising always used to attract more favourable tax treatment than other forms of advertising. The more advertisers, the higher the income. So digital advertising at pitch level will always be preferred over old fashioned static adverts - it’s here to stay!
Perhaps our esteemed messageboard administrator might be persuaded to petition the Club in a letter on behalf of those (named?) members who support the request to turn down the brightness to avoid impairing viewing in person & on TV to add extra weight to the co-op’s initiative?