I too am willing to bet Blair's is hotter than the one they're talking about. I've had Blair's before and it's pretty freakin hot. One chip was enough for me and I like spicy food. I probably would have ate more, but I didn't care for the flavor as much as I do Herr's Red Hot. I know Herr's aren't hotter, but the flavor is there. Maybe Ray's has flavor on their side.