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Seems like a genuine mistake--he was asked to pose for a photo and the company misused it. A bit naive on his part but not the crime of the century. It is mentioned that Nikolai is modelling and will be studying next year. Has he finished in the Army?
The Royal Court has issued a statement that they do no longer accept gifts from car dealers. When Frederik and Mary got married they got 5 cars and were photographed with those who gave the gifts.
This is a very good decision, it has made the royals vunerable for critics and accusations of corruption. I guess this statement was prompted by Nikolai's mishap.
Hopefully the court will stop accepting other gifts as well. 10 years ago I know a woman who worked for a PR Agency and was in charge of organising the gifts given to Mary from all kinds of designers. The Agency had a whole room full of gifts that the Crown Princess could choose among.