But when I bought my ST last month I specifically asked about it. This is because I previously had two STs on one account and now my son has a separate one. One of us loses their purchase record.
I was concerned that if we were to get Blackpool away early on, and the club understandably looked at prioritising anyone who did 15+ aways last season, I'd miss out, despite having done that and more.
The person on the phone asked and was told they definitely won't be using the loyalty scheme based on last season.
My view? They didn't have the foresight to see this might happen and now may have to reevaluate.
In addition, I'm still not convinced those making this sort of decision have the required empathy for the die hards.