I wouldn’t say it is a kick in the teeth. 2m is a safer distance than 1m. It also depends on how long you remain at that distance and whether you are inside or outside.
Those businesses with offices and factories that have laid out 2m distance can keep them in place, knowing they are keeping their staff safe. Pubs and restaurants where you aren’t usually in proximity to people for 8 hours a day will probably use a metre.