To me there's levels - there's having another devicd/tab/person on hand to look up every answer (Don't know the capital of South Dakota?* Look it up) sort of thing.
Then there's rounds like the last round tonight "What's on various obscure tv channels right then" like channel 49 on Freeview - The Sewing Channel +1 or somesuch which cry out for communal cheating/creative problem solving. And I'd imagine most like me were flicking through the programme guide on their tv there.
The first sort of cheating is beyond the pale - it's general knowledge stuff you either know it is you don't, man up to that.
The second sort it's not really general knowledge and you'd be foolish not to cheat really.