I'd like to see the club coming up with ways of generating some income to help replace some of the matchday losses. It'll be nowhere near the same amount, but it all helps and keeps us engaged with the club.
There's loads of content they could behind a paywall online. Old match highlights/interviews, a behind the scenes tour of EP, interviews with people like Richard Landon talking about kits and what his job is, little films of shirt collections... .