Deloitte's recon one season in the Premier is worth £170m over three seasons If a club avoids relegation in its first season then it’s worth £290m over the following 3 seasons even if they are relegated at the end of the second season If a club - like Norwich have - decides not to invest in the team and rely mainly on the players who won promotion - they are effectively accepting an immediate return to the Championship but with a much stronger club financially