That is missing the objective of what the Coop are trying to achieve, which is reward current members and encourage others to join.
Whether you agree with me or not, the Coop has seen a sharp increase in the number of sign ups this week.
The Coop is employing a professional photographer to do this work. Adults can sign their children up for just £1 and then the photo is free, so I am not sure how this would deter anyone?We’ve even introduced a new membership category for young adults for just £3 to make this affordable.
It’s important the Coop has a larger membership base, so we have a stronger voice when we talk with the club and other organisations.
Our current members have supported the Coop for many years, because they buy into the values of the organisation. However we cannot rely on altruism and we are focusing on giving members and new members something back.