I'm not criticising the club at all but must be missing how they are doing something that worthy...surely many other clubs give away the free tickets themselves without other fans contributing?
sgy, the Club run the Healthy Living initiative, which is presented to around 13,000 school children per year. This scheme is sponsored by the Vernon Building Society, which helps towards the costs of delivering this scheme.
The Club place a nominal value against free tickets and cannot undermine this principal, as they have sponsorship deals in place. Also there is quite a lot of organisation and work that goes into the Community Ticket initiative and costs need to be covered.
The Community Ticket initiative is intended to compliment and build on the Club's scheme. Junior football clubs are the perfect target audience and when tickets are requested, nearly everyone attends the game.
We pay £2 for these tickets, but the Club allow a mixture of kids and parent's / guardians / coaches to attend as well, so they are heavily discounting their own ticket prices.
I want both schemes to run, because we can target more people. The club should reach 13,000 and our scheme will bring 3,000 kids and their families to EP. Also junior football clubs are the best target audience we have - local football mad youngsters.
Long term both these initiatives will benefit the club and our fan base.