As Canterbury says the Championship Clubs are all chasing that golden pot at the end of the rainbow.
Losing £10,000,000.00+ each season has become normal.
And you almost, almost, understand why,one Season in the Premier League now guarantees around £200,000,000.00 (with Parachute Payments) over the next four years, even if you are relegated in successive seasons.
TWO HUNDRED MILLION
A (seriously wealthy) guy looked at buying County 2/3 years ago, on the face of it he saw no reason, if Wigan, Swansea & Oldham could get to the Premier League, why we couldn't.
Then he looked more closely at the costs involved (of doing what they had done) now and turned his attention elsewhere.
The year Bournemouth were promoted to the Premier League they posted losses of £38,300,00.00 and also paid a FFP fine of £4,900,000.00