Perhaps they did it to fight back against the LGBT+ITVBBC2 movement and to show that football is a vehicle that unites. It unites scratters, posh people, film producers, people who need care, those with sexual preferences across the spectrum, office workers, depressives, all colours (including ginger c###s), thieves, bankers, lonely people, people without a purpose, happy people, councillors, rogues, any religion, the unemployed, those with delusions of grandeur, the unemployable, right wing views, left wing views, self-righteous wing views, teetotallers, boozers and more, all under one blue & white banner where the only thing you are judged on to join the family is whether you are County or not. But only one dares you not to fly their flag, wear their laces, and have a month all about them. Purposefully divisive for self-justifying purposes? I find my answer by looking at the footballers no one remembers coming out as being gay because when they did it turned out that no one cared and they still don't.