A very dear and long time friend of mine who was in our Industry as a Dealer/Distributor for 40 years used to call me every business day to chit-chat about the going on's. For example, who was doing what, and what was going on. Unfortunately, he passed on about a year ago, but I remember many of the subjects we happily engaged.

I remember one conversation he told me "Gee's, this guy asked me more questions than Carter had pills. I was on the phone for an hour and he kept asking me the same questions, over and over!"

I got to thinking about this and could quickly relate to many of my own conversations with customers.

My conclusions were that many ask questions after questions ....... they hear us but don't listen!

There is a solution to this situation if the person asking would only recognize that the value of asking a question (let alone numerous ones) is to absorb the information for their own benefit.

In other words, only ask 2-3 questions maximum and be done with it. Or, if asking more than 3,(and this could be considered: Information Over Load for many) write them down!

Anyways, My dear friend would occasionally get frustrated, and rightly so. But, the real problem was the customer "hearing, but not; Listening".

Perhaps we all should slow down a bit and "Listen".