Here is my suggestion:
These individuals must remember and realize that all businesses have their ups and downs, especially when new/upstarts. Even in "good times".
However, use this particular time to your benefit. Review your strategy, the way you are set up to run your business, your cleaning process, your approach to the customers, etc..., and try to attend a class. Look at this time to improve what you already have; that's referred to as "refinements". Opportunity doesn't honk as it goes by!
Its been said that we can't change the weather but we can surely change our attitudes and the way we view things. We can turn a cloudy day into a sunny one.
After 48 years in this Industry, no one knows better than I !
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The JAGUAR MX-2 ETM @ crossamericancorp.com