My advice based on successful experience, is to go out and start shaking hands. Go out and introduce yourself to businesses, club organizations, carpet sales outlets, interior designers,...etc. (The later would be lateral selling) And, if you chose to do this, be consistent at it; have a follow up plan because some accounts will not fall until after several attempts!
Be innovative when it comes to selling and pricing "certain" accounts which have the capability of acquiring more and more customers. Consider using something different than the typical (carbon copy) business card, start trying to help and solve problems, etc.... And, be an authority on the particular cleaning agents/spotters you are using; know why and what they are used for as well as what they are not used for!
These things, and several more ideas, were the things I did to build my cleaning business and eventually acquire several locations with 11 trucks.
Its not easy and it takes work to build a solid business with which you can rely on. whether one truck, or many.
Never forget: "Good things in life don't come easy"
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The JAGUAR MX-2 ETM @ crossamericancorp.com