I just got back from doing an estimate on 4,000 ft of commercial carpet, I also directed them to the videos.
Kinda puts it in line for them to really see what's going on,
You should make a video around 5 minutes long standing next to your equipment showing them how the cleaning process works, It really does help, I'm sold on it.
Just talk naturally like you were on job site, LOL, I still struggle with that and get nervous myself but working on it,
Shooting a Marble video next week..
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The JAGUAR MX-2 ETM @ cross-american.com