Now, I could suggest and spend a lot of time offering several ideas, however, the long and short of it is this:
1. Consistency, and
One must be consistent in terms of building a great reputation. "Time" is money; however, how do we spend this time? Do we have a habit of running in and out on jobs? Or, do we stay as long as it takes to do it right and satisfy our customer(s) in order to promote our reputation and acquire a potentially free testimonial (advertising)?
Building a great reputation should always be our focus all the time, period. Consistency.
Longevity is normally part of this as well because good things in life (normally) do not come easily, or overnite. Sooner or later because of your consistent focus on satisfying the customer, your business will eventually begin to feed on itself in terms of in coming business.
The above comments is simply a direct over-view of the most important basics which, IMHO, are many times over looked !
The JAGUAR MX-2 ETM @ cross-american.com