What you could do is offer a 1st time customer discount. This way your competitive on price and can show the customer that you do great work so they will want to use you in the future and refer you to friends and family.
If your doing good work, you shouldn't lose many regular customers. The ones that do will see the difference in your work and the competition and come back to you.
The JAGUAR MX-2 ETM @ cross-american.com