I've been down the same rabbit hole trying to find people who actually discuss the chicken game normally. Every search seemed to lead back to another promotional page, which got old pretty quickly. I eventually found
chicken road game app while looking through different resources, and I thought it was worth mentioning as another place for people who are curious about the format. The game itself is pretty easy to understand once you watch a round, and I can see why the multiplier mechanic creates so much interest. What I find more valuable is reading different opinions about the gameplay rather than looking for a magical cashout number. If you're new to this genre, learning the basic mechanics and understanding that outcomes are uncertain is probably a much better starting point.