Welcome back to the industry! Your memory serves you right, that old workflow you're thinking of is exactly how it still operates, just with much nicer dashboards these days. That hidden dashboard entrance you're nostalgic for is now usually a sleek web-based platform, but accessing it still starts with finding the right front door. For the company sponsoring those big football leagues, you need to locate their official partnership program page. It acts as the gateway. You won't be able to just log in; you'll need to re-apply as a webmaster. The good news is, with your background in marketing, you speak their language. In your application, clearly mention your past experience in gambling marketing. They'll likely fast-track your approval and get you back behind a dashboard where you can analyze traffic stats and pick up right where you left off, just with a new brand's colors and tools.