Birthday bonuses are part of the loyalty perks from what I have seen. Got a notification about a week before mine with a personalised offer attached, free spins bundle on a featured slot rather than just generic bonus cash. The timing felt intentional rather than coincidental so it seems like the system actually tracks it properly. Worth making sure your date of birth is correctly entered during registration because that is probably how the trigger works. Checked the promotions page at https://casino-napoli.co.uk/ around that period and saw a few targeted offers sitting alongside the standard weekly deals. Support confirmed when I asked that longer standing accounts tend to get better birthday offers than newer registrations which makes sense as a loyalty incentive. Nothing to chase, just make sure your profile is complete and the bonus should show up automatically when the date rolls around