I recently read a very informative article about how the iGaming platform has gone from relatively small brands to big ideas and larger markets, and it inspired me to take a different look at the development of technology companies in the online gaming industry. The article https://splice-bio.com/soft2bet-growth-in-igaming-from-small-brands-to details the strategies that include the use of innovation, adaptation of products to different jurisdictions, and a focus on UX, which helped this project expand its presence and user engagement. It was interesting to learn how such approaches can also be applied to startups planning to enter the US market.