It’s definitely a big shift. Young athletes today are seen as trendsetters, and betting companies are capitalizing on that. I came across this detailed article that explains how these partnerships work and why they’re so profitable:https://www.punjabnewsexpress.com/sports/news/inside-the-billion-dollar-world-of-athlete-sports-betting-partnerships-312325 Inside the billion-dollar world of athlete sports betting partnerships
. From what I’ve noticed, some athletes genuinely enjoy promoting platforms they believe in, while others are just following the market trend. Personally, I think it’s smart branding if done responsibly, but fans need to stay aware.