Which sports brand is the best right now?

The competition is fierce:

• Nike
• Under Armour
• Adidas
• Reebok
• Fila
• Gymshark
• Puma
• Russell Athletic
• Champion
• New Balance

Under Armour perfectly combines comfort, style, and functionality, especially their T-shirts, shoes, and other apparel. But I know many people prefer Nike for style or New Balance for comfort.

So I'm wondering, which brand do you think makes the best sports gear? Do you judge by functionality, comfort, or appearance?