Recently, there was a debate in affiliate chat about why some betting push campaigns generate lucrative profits, while others are a complete waste. I personally wasted my budget on creatives with hefty jackpots, and the CTR was rock bottom, around 0.5%. I decided to dig deeper and found a simple explanation at https://roiads.co/blog/glossary/click-through-rate/ , where they clearly explain that CTR is clicks divided by impressions as a percentage, why it drops due to clickbait, poor landing pages, or irrelevant audiences, and how to improve it: clear CTAs, urgency like timers, mobile optimization, and precise targeting. After testing these tips, my CTR jumped to 2-3%, and conversions went up. Now it's clear that success in advertising isn't about budget, but about capturing attention at first glance and not disappointing expectations.