That's a fantastic question—it's a whole different world of marketing. My previous company went through this exact process, and it's less about luck and more about strategic alignment and relationship building. I recently read a really insightful article that breaks down exactly how businesses are featured in luxury events and galas. It covers everything from sponsorship tiers and PR strategies to the unspoken rules of networking in those circles. The guide at https://wealthylike.com/business/global-and-wealth-how-business-is-featured-in-high-end-events-and-galas/ was a game-changer for our approach. It helped us understand how to position our brand to appeal to event organizers and high-net-worth audiences.