At this point I am trying to help a local service company get more clients from search, but the website barely shows up for relevant queries. The business has received good reviews and has a strong reputation through word of mouth, yet it rarely appears in Google search results. Basic things like titles and descriptions are done, but I am not sure how to handle local SEO, content and links in a smart, simple way. Any practical tips on how to develop a realistic plan for a small local brand that cannot afford to spend a lot on experiments would be appreciated.