Many people underestimate the potential of direct click traffic, considering it too "gray" or difficult to manage. I was also skeptical at first - without the usual banners and tracking the user's path, it seemed impossible to manage efficiency. But the deeper I delved, the clearer it became: with the right settings, this format can bring in a stable profit. The article with an analysis of strategies and pitfalls https://richads.com/blog/domain-redirect-traffic/ was especially helpful. Thanks to it, I looked at the choice of offers and optimization for this type of traffic differently - and the results were not long in coming.