You're probably talking about that article with beard care tips — where it mentions cleansing, moisturizing, styling, and even nutrition. I also follow it in turn: I wash my beard twice a week, apply oil daily, and trim my jawline every 5–7 days. The result is really noticeable — my beard has become softer, doesn't itch, and doesn't stick out anywhere. The main thing is not to be lazy, and there will be an effect.