I'm just taking a wild guess, but maybe he wanted to use the school as a feeder of sorts to the NWA before the pandemic hit, which is not big time stuff but a carrot that could be dangled. Who's doing the in ring training at Idol's school? In ring work was never his strong suit back in the 70's, let alone now. He was great at selling the "sizzle" though and understood presenting himself as a star attraction. Wrestling schools exist to try and make money off people, so does McDonalds.