DW

I have a social media question for you that might relate to message boards and chat rooms also

My company sends out literature to our constituents through a third-party vendor

I just received some analytics today from last year‘s promotion and there are some terminology that I understand but really don’t understand

What do actual impressions mean? What does activity mean? What does action mean?

I know in the past you have mentioned hits and other different terms for the amount of people that login to the chat room the message board etc.

Any help would be appreciated from DW or anybody else that understands what I just asked