Rawlings Enters Into Definitive Agreement to Acquire Easton Diamond Sports
Tue, October 20, 2020, 10:00 AM PDT·3 mins read
Combined Organization Will Create Pre-Eminent Baseball and Softball Company
ST. LOUIS and THOUSAND OAKS, Calif., Oct. 20, 2020 /PRNewswire/ -- Rawlings Sporting Goods, Inc., (Rawlings), and Easton Diamond Sports, LLC, (Easton), announced today that they have entered into a definitive agreement for Rawlings to acquire Easton. The transaction will strengthen the Rawlings and Easton brands, enhance product innovation and enable investments to grow the game.
"Over the years, Rawlings and Easton have shared a dedication to being best in class, which is the one constant that ultimately inspired our coming together and what will create the best baseball and softball company in the world," said Mike Zlaket, President and CEO of Rawlings. "Whether it's our products, innovation and technology, relationships with our customers, players and consumers, or our service to the game, Rawlings has never compromised. That will be especially true moving forward with the many opportunities and advantages our new integrated operation will provide everyone who loves baseball and softball."
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"The Easton and Rawlings brands complement each other exceptionally well and will deliver an improved value proposition to all stakeholders, including teams, players, coaches, dealers and associations throughout the industry," said Dan Jelinek, President of Easton. "We believe the combination of these two leading brands will accelerate innovation, provide for greater investments in growing baseball and softball, and positively impact all constituents in and around the sports of baseball and softball."
"Major League Baseball is committed to growing baseball and softball worldwide," said Chris Marinak, Chief Operations and Strategy Officer at MLB. "Rawlings and Easton are both All-Star companies. Capitalizing on the strength of these two companies will help drive future growth opportunities for both baseball and softball at all levels of play."