And their has been plenty of sponsors benefit from putting their names on conference jerseys. Smash It became the biggest softball supplier in the country because of Helmer and his guys. ASP, Down2Earth before smash it, ALL AMERICAN, GS SPORTS, PURE, HEADLINES AND A CRAP LOAD OF OTHER UNIFORM COMPANIES, BAT AND EQUIPMENT MANUFACTURES, a lot of softball related businesses have reaped the benefits. I'm sure their is a lot of non softball related sponsors who didnt have any ROI, but even some of them will benefit. Construction Companies and sponsors like that can get business by putting names on shirts. They are meeting ppl every weekend they otherwise wouldn't.
But of course their are the ones who just go straight into the hole (majority) for sponsoring, and obviously they love this s**t and they got the $ to do it. I can personally say that if I were a multi-millionaire and my family is 100% taken care of, or I didnt have a family at all, I would go all in on softball cause I love it. Love everything about the atmosphere.