The attitude that “something is wrong with us” is a problem.
The Big 12 doesn’t have to die, but they do have to WORK HARDER than they ever, ever have.
Questions: What is our strength? What are our relationships with our communities? What is our Saturday football experience like-every single Saturday? How much does it cost? What is the stadium atmosphere? What is the community experience around the stadium? Is there value in supporting and attending? What brings students, fans, alumni to our events-do they value those events? Can they not wait to come to our city and attend our games? What are OUR traditions.What makes us unique? Does every school in the conference work equally hard to promote the best experience?
They can do it, but not with emails and phone calls, “can we count on your support?” You earn support. You create support. You go out and get it, then you work hard to keep it. Hard Work. The Big 12 can do it.