At some point, someone ELSE did it, and you're not working hard enough/keeping up with the other guys if you're not working equally as hard.
It's the same reason we have bands spend a quarter million dollars on their marching shows every year. Gotta have all the props, new equipment, new this, semi trailer rental, and everything else.
At some point we've lost the idea of this .. Band .. being about the kids and loving music. It's all about the win.