You have your best shot in a small town of this, and then you have to know how to read the room. There are times where you'd be foolish to waste the cards on it. As is I know I'm making more than most of my neighboring directors. (About time to push again though)
Keep in mind though, you'd better have some amazing result to try it with most supts unless you have another job offer in hand that you're giving them a chance to counter.