Re: Doritos 'Mystery' Flavors Will Test Consumer Loyalty
Posted by Jeremy on 4/22/2014, 9:11 am, in reply to "Doritos 'Mystery' Flavors Will Test Consumer Loyalty"
Edited by board administrator 4/22/2014, 9:12 am
Thanks for the heads-up, looking forward to reviewing these!
As for Ad Age's take on it:
"Food marketers more typically plaster their packages with product pitches and visuals. So in essence, Frito-Lay will be testing consumer loyalty to Doritos and its general attributes."
Puh-lease! Does Ad Age not understand that everything about this is a marketing strategy/gimmick?