I read your review and I don't think we both tried the same chips. I'm 48 and these are absolutely the HOTTEST things I've ever eaten outside of chomping down on an entire habanero or serrano pepper. The scent is not really bbq, but spice and lots of smoke. The HOT factor is near panic-inducing. I downed a 44oz soda in order to handle a 3.5 oz bag of these matchheads. They're hotter than those Warhead candies that used to be popular. I do agree that the spice powder is oddly RED and that the flavor is really good. More shrimp sauce than ketchup.
