It's a little difficult to compare a product from 20 years ago...
Regardless of the intensity of the cheese flavour, and the exact thickness of the chip, I have to say that this product is still far superior to the average ruffle chip, and I'll take what I can get!
BTW, FritoLay is the same chip company that sold the original O'Grady chips.
I think everyone here should contact FritoLay, thank them for the Au Gratin chips, and request that they make them even thicker, and cheesier.