I suggest you and everyone you can talk to write them and demand the flavor is returned.
Their response was:
Thank you for contacting Frito-Lay.
When you take into account the tremendous variety of consumer preferences, not
every product does equally well. As a result, this product has been
discontinued in the Western area of the U.S.
We hope that one of our other products will satisfy your craving.
Thank you again for your feedback.
Frito-Lay Consumer Affairs
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