Just bought these at Target - I love kettle style chips so these seemed promising. First impression they are not as thick as some kettle style chips, especially Kettle Brand, but nice. Some nice spicy kick. They remind me of a Cheddar and Sour Cream taste with a little spicy BBQ? I noticed reviewed here are a Jalapeno flavor which I don't think lasted! I think some of the jalapeno flavor may be in here....I look forward to a review here!