As some of you know I worked for frito for over 10 years .
Frito ever pushing for %10 growth a year , New item are a major part of the growth .
so many great items are lost ... and many times come back in New names/packaging . IE: Jump Jack Doritos just came back and went a way again .
Trust me Frito Lay Inc is an Evil force.
Constant Bags changing prices mostly going up til they don't sell then back down Bags getting smaller .
They are the reason they are the Only Major Chip Co. remember Eagle Snacks, Granny Goose, Laura Schutters ?? I was working at Frito & help the eagle snacks down fall . IE hiding their facing on Saturday when they are not working .
This is why a bag of chips cost $3.59 (which the bag is the major cost of the item)
the pressure put on employees to making %10 growth is something else . if a store the sold $1000 worth of chip by the time I left frito want it to sell $2000