For a few seasons they did seem to genuinely dislike us didn't they. I think like us, they wanted a rivalry with a team.
However I doubt that any of them care about us now with all their troubles and the fact that we haven't played them in quite a few years now.
A real rivalry stays strong even if both teams are separated by a number of divisions. We just don't have that with anyone (i'm even hating Burnley less these days)