1) A general sense that the current system isn't working for 'me' personally
this is all tied up with far broader issues of globalisation and identity, and the loss of the UKs place in the world - it's as much a leftwing economic argument (we used to make things...) as a rightwing social one (foreigners changing the way we live) but the media focus is almost entirely on the latter.
2) F*** Politics and Politicians
Blends into point 1 - the argument that 'they're all the same / don't care about me' bled quite swiftly into 'I'll show them', hence the popularity of anti-political figures and those who try to portray themselves as such - Trump / Macron / Farage / Corbyn. Strongly defined against the dull technocrats who don't have 'big ideas' and just follow public opinion such as May / Clinton / Miliband
Despite what the Guardian would have you believe, it's painfully obvious that not everyone who voted Brexit is a raging racist. The converse isn't true, and everyone who is a raging racist did vote Brexit (ironically, most thinking it would turf out a load of brown people, rather than mainly affect white immigrants)
4) People who didn't really understand any of the above, but were told to vote out based on a friend / relative that they'd considered the issues and Brexit was definitely best, and also had a vague sense that voting would actually matter on this occasion, as it wasn't the normal donkey in red rosette / donkey in blue rosette election you get in 80% of constituencies (ie pretty much all of them round here bar Cheadle / High Peak / Hazel Grove)
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